Practical analysis of the ‘slow and painstaking’ work behind the ‘fast and easy’ interfaces
At some time in their career, every interface designer get to the point of trying to create one of those 'fast and easy' interfaces that most of their companies are already advertising. The design reality is that what is fast and easy on the visitors' side is slow and painstaking on the designers’ side.
Merchantability – The correlation between the design and the achievable business position in the digital commodity market
... continue of the Marketability – The correlation between the design and the achievable business position in the digital commodity market Going from free to a product for purchase is a big leap. None of the below price ranges have such a big difference between them. To reach this perceptual stage on the users’ side, the core workflow of the product has to be already fully functional and optimized for the target group's pre-concept of a working solution.
The 7 most often misused design and UX terms in the digital industry
This is a growing list of the design and UX terms I hear in a great variety of contexts with a surprising variety of meanings, including simplicity, minimalism, consistency, easy use, navigation, user experience, color code. I had that inner urge to peel some layers off of them.
Common practices that make a website lose credibility – the first part
The immediate answer is: very little. In fact, only one of the items on the following list would do it. Yet, I’ve seen websites that used all of these tricks on one page (that was some Frankenstein-like case study for me). Mind you, in certain industries, especially when the product is not particularly good or hardly even a product (have you ever ordered a sun collector tumble dryer and received a rope?) and the business goal is selling for the sake of sales, some of the below tricks can work quite well. However, in a premium category, using any of these items is business suicide. The reason is, that the visceral level judgment system of the visitors has only one question: ‘Solution or rip-off?’
Responsive strategy 3: Mobile first or desktop first or element first
In the previous article of the Responsive strategy series, I've looked into what kind or responsive layout approaches are available for product or website, when would a fluid layout or adaptive layout or fixed layout be the best choice. Mobile first A