PRODUCT

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Design strategist

Design strategist

Design strategist

Design strategist

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noun \singular

* A person who applies future-oriented design principles [1] in order to increase an organization’s innovative and competitive qualities. The foundation of her work lies in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics [2] or intuition.

 * source ^Wikipedia

See also [Works] or [↓]  

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INTRODUCTION_____

I’ve been working in the field of design for almost 10 years, as a design strategist taking responsibility for both the interface of the product and the visual communication of the product. In the last couple of years I've been working at technology startups leading the design of the core product (mostly SaaS web/desktop applications and marketplaces) in order to increase the conversion to premium subscription, to minimize the account abandonment, and to turn engagement into purchase. 

 

My main responsibilities include designing the user experience from the first visitor touch point to the last one to lay the foundations of the habitual product usage. Creating concept models, detailed schematics and high fidelity designs of user interactions across multiple channels (web, desktop, mobile). Defining the general design approach of product to support the business goals.

WORK SHOWCASE_____

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LATEST PUBLICATIONS_____

Ten of the most common approaches that alienate online visitors – the second five

... continue of the Ten of the most common approaches that alienate online visitors – the first five (more…)

Marketability – The correlation between the design and the achievable business position in the digital commodity market

... continue of The correlation between product design and the achievable business position in the digital commodity market Under Marketability There are two distinguishable level under below the first milestone,...Read More

How much does it take for a website to lose credibility? – the first part

The immediate answer is: very little. In fact, only one of the items on the following list would do it. Yet, I’ve seen websites that used all of these tricks...Read More

FOR THOSE WHO GROW_____

Practical Guideline for User Centered Design

This 6-step guideline introduces the 6 layers of an intuitive user interface, the role and relation of the UI elements and the application of the UI design principles.

6-session mini-class with audio transcript 

UI Design Process - Practical Design Guideline Preview

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Contact me via hello@juliannasudi.com

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