PRODUCT

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[dih-zahyn • sht-rrblah-blah]

Design strategist

Design strategist

Design strategist

Design strategist

[dih-zahyn • sht-rrblah-blah]

[dih-zahyn • sht-rrblah-blah]

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noun \singular

* A person who applies future-oriented design principles [1] in order to increase an organization’s innovative and competitive qualities. The foundation of her work lies in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics [2] or intuition.

 * source ^Wikipedia

See also [Works] or [↓]  

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INTRODUCTION_____

I’ve been working in the field of design for almost 10 years, as a design strategist taking responsibility for both the interface of the product and the visual communication of the product. In the last couple of years I've been working at technology startups leading the design of the core product (mostly SaaS web/desktop applications and marketplaces) in order to increase the conversion to premium subscription, to minimize the account abandonment, and to turn engagement into purchase. 

 

My main responsibilities include designing the user experience from the first visitor touch point to the last one to lay the foundations of the habitual product usage. Creating concept models, detailed schematics and high fidelity designs of user interactions across multiple channels (web, desktop, mobile). Defining the general design approach of product to support the business goals.

WORK SHOWCASE_____

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LATEST PUBLICATIONS_____

Ten of the most common approaches that alienate online visitors – the second five

... continue of the Ten of the most common approaches that alienate online visitors – the first five (more…)

Practical analysis of the ‘slow and painstaking’ work behind the ‘fast and easy’ interfaces

At some time in their career, every interface designer get to the point of trying to create one of those 'fast and easy' interfaces that most of their companies are...Read More

Merchantability – The correlation between the design and the achievable business position in the digital commodity market

... continue of the Marketability – The correlation between the design and the achievable business position in the digital commodity market Going from free to a product for purchase is...Read More

The 7 most often misused design and UX terms in the digital industry

This is a growing list of the design and UX terms I hear in a great variety of contexts with a surprising variety of meanings, including simplicity, minimalism, consistency, easy...Read More

How much does it take for a website to lose credibility? – the first part

The immediate answer is: very little. In fact, only one of the items on the following list would do it. Yet, I’ve seen websites that used all of these tricks...Read More

Responsive strategy 3: Mobile first or desktop first or element first

In the previous article of the Responsive strategy series, I've looked into what kind or responsive layout approaches are available for product or website, when would a fluid layout or adaptive...Read More

FOR THOSE WHO GROW_____

Practical Guideline for User Centered Design

This 6-step guideline introduces the 6 layers of an intuitive user interface, the role and relation of the UI elements and the application of the UI design principles.

6-session mini-class with audio transcript 

UI Design Process - Practical Design Guideline Preview

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