What very few people admits openly when visiting a webpage is 'I don't trust them.' This is a natural and healthy reaction to any new page, since I have no idea who, and with what intentions stands behind it. During the first encounter the visceral level of the human judgmental system has only one question: ‘Solution or rip-off?’ Those website that fail to provide a reassuring answer fail at this very first stage. Not much point in fiddling with colours and text after that. Read more
This is a growing list of the design and UX terms I hear in a great variety of contexts with a surprising variety of meanings, including simplicity, minimalism, consistency, easy use, navigation, user experience, color code. I had that inner urge to peel some layers off of them.