November 29, 2018No Comments

Ten of the most common approaches that alienate online visitors – the first five

What very few people admits openly when visiting a webpage is 'I don't trust them.' This is a natural and healthy reaction to any new page, since I have no idea who, and with what intentions stands behind it. During the first encounter the visceral level of the human judgmental system has only one question: ‘Solution or rip-off?’ Those website that fail to provide a reassuring answer fail at this very first stage. Not much point in fiddling with colours and text after that. Read more

October 27, 2018No Comments

The most often misused design terms in the digital industry

This is a growing list, but for now it's about simplicity, minimalism, consistency, easy use, navigation, user experience, colour code.

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