CORPORATE ↓
UX research and product design strategy
Truealpha is an exciting female founded startup, building a "metrics in a box" platform for startups and scaleups to go from messy spreadsheets to slick dashboards. I've joined the product team in alpha stage as the first inhouse designer to map out the target audience's mental model and to find the best ways to create and communicate value via the interface.
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UX research and UI design for niche technical software
Part of the Cardano ecosystem, Marlowe Playground is an educational web application to support the understanding of how to create smart contracts in the Marlowe programming language. I was asked to design an intuitive, highly optimised interface and visual strategy for the tool, to launch it on the public market successfully.
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Design system, IxD for web, AR/VR and dev app projects
Cardano is a groundbreaking proof-of-stake blockchain network. The Cardano ecosystem is developing out into the most complete cryptocurrency on the market. My responsibilities included defining the design direction for the brand, establishing the design management system and leading the product design strategy of the numerous related digital products of the company.
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UCD for complex B2B/B2C SaaS with rapid prototyping
Cronycle is an SaaS web application for content creation, collaboration and communication, offering personalized news feeds and the ability to generate and export reports. Planning to go from MVP to a full scale product, I was asked to increase the user engagement, optimize the conversion flows, and prepare the product for the premium market.
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User research, user flow and interaction design
Part of the Cardano ecosysem, Symphony is an interactive 3D explorer that allows users to traverse the topographic history of the Bitcoin blockchain. Symphony 2.0 also has a virtual reality component developed in addition to the web experience. Defining the communication of the product and simplifying the epxerience were my main responsibilites.
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Android UX and UI design with design system creation
Installer is a productivity tool developed for Android environment to speed up the testing of wireless charging stations. The application was in the launch phase when I joined. My responsibilities included optimizing the user flow and designing an intuitive interface, as well as establishing the design strategy for the Android and the upcoming iOS app.
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Data visualisation, UI design for dense B2B fintech software
ICX4 is a data research B2B desktop application specifically developed for financial institutes. Preparing for the market launch, my responsibility was optimising the interface for efficiency and ensuring consistency between the product moduls.
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UX and conversion optimization, mockupping and hi-fi design
Investors in People offers management training and accreditation to organizations in leading and supporting their people. Started out almost three decades ago as a government project they have gained private ownership a few years ago. Communicating their values and opening towards a wider target audience was the main goal of the platform refurbishment, I was entrusted with.
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Industry research, UI design and visual direction
Medusa is a real-time visualization of GitHub code repository of the Cardano blockchain: a 'living artwork' where the entire project history and engineering work can be explored. In collaboration with the development team, I was responsible to define the user experience offered and the visual language used to communicate the product.
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Marketplace UX and UI design with style guide creation
Dachfreelancer is a web application offering a marketplace for freelance gigs in the German language area. The project was in the prototyping phase when I joined, with loose specifications and early user research.
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Industry research, prototyping, SaaS interface design
Artcollex is an asset management software specifically developed for private fine art collectors. Working closely with the founder team, I contributed to the roadmap, shaping the MVP, the messaging and the positioning of the product.
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CLIENT ↓
NEW BALANCE _____
Landing page, infographics
LUNA WALLET _____
Interface, landing page, infographics
BLUE HORIZON _____
Logo, branding, website
KDT ENGINEERING _____
Logo, branding, website
KIKOS _____
Logo, website
TACO STUDIO _____
Logo, branding, website
AQUAFITNESS _____
Logo, social profile, print materials
WELLNESS NIGTHS _____
Logo, branding, website
SKILLEDDIRECT _____
Website
GEINBERG SPA _____
Website
SOLO ↓
FASHION COMPASS _____
Offering tailored fashion tours to the world traveller, Fashion Compass was a Madrid based hybrid product made of in-person tours and digital fashion tour offers. I've been involved in the definition of the digital component, defining the experience and the visual communication of the product.
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MOOD TOOL _____
Membership based design productivity tool helps to generate coloUr themes from images, and to create collages that can be taken forward for brand identity design. Designed and prototyped in collaboration with a close friend.
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MOVIE IPSUM _____
Free online web designer tool to make the work more amusing by generating sample text from iconic movies. Designed and partly developed in collaboration with a close friend.
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CODE CLEANSER _____
Frond-end developer productivity tool designed to help clean up the codebase from duplications, syntax errors and over-specifications. Designed and partly developed in collaboration with a close friend.
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