PRODUCT & BRAND DESIGN STRATEGY_____
Works
Works
Marlowe Playground is an educational web application to support the understanding of how to create smart contracts in the Marlowe programming language. In order to present the tool to the wider developer community and achieve high impact, I was asked to design an intuitive, target audience specific interface and visual strategy for the tool.
CREATIVE TEAM SIZE: 2
PROJECT LENGTH: 3 MONTHS
HIGHLIGHTS___
Cardano is a groundbreaking proof-of-stake blockchain network. The Cardano ecosystem is developing out into the most complete and most useful cryptocurrency on the market. My responsibility was leading the creation of a recognizable and marketable brand for the Cardao project and its numerous subsidiary projects.
CREATIVE TEAM SIZE: 3
PROJECT LENGTH: 18 MONTHS
HIGHLIGHTS___
Cronycle is a web platform for content creation, collaboration and communication, offering personalized news feeds and the ability to generate and export reports. Planning to go from MVP to a full scale product, my responsibility was to increase user engagement, optimize conversion flows, and prepare the product for the premium market.
CREATIVE TEAM SIZE: 3
PROJECT LENGTH: 13 MONTHS
HIGHLIGHTS____
ICX4 is a data research B2B desktop application specifically developed for financial institutes. Preparing for the market launch, my responsibility was redesigning the interface to be intuitive, efficient and consistent between the product moduls. As well as laying the foundation of a dynamic style guide and the pattern library for later expansion.
CREATIVE TEAM SIZE: 4
PROJECT LENGTH: 2 MONTHS
HIGHLIGHTS____
Installer is a productivity tool developed for Android environment to speed up the testing of wireless charging stations. The application was in the launch phase with most of the functionality developed when I joined. My responsibilities included optimizing the user flow and designing an intuitive interface, as well as establishing the design strategy for the Android and the upcoming iOS app.
CREATIVE TEAM SIZE: 1
PROJECT LENGTH: 3 MONTHS
HIGHLIGHTS____
Medusa is a real-time visualization of GitHub code repository of the Cardano blockchain: a 'living artwork' where the entire project history and engineering work can be explored. In collaboration with the development team I defined the visual representation of the available data and led the creation of a UI kit for the upcoming Medusa interface.
CREATIVE TEAM SIZE: 3
PROJECT LENGTH: 3 MONTHS
HIGHLIGHTS____
Investors in People offers management training and accreditation to organizations in leading and supporting their people. Started out almost three decades ago as a government project they have gained private ownership a few years ago. Communicating their values and opening towards a wider target audience was the main goal of the brand and platform refurbishment I was entrusted with.
CREATIVE TEAM SIZE: 1
PROJECT LENGTH: 2 MONTHS
HIGHLIGHTS____
Symphony is an interactive 3D explorer that allows users to traverse the topographic history of the Bitcoin blockchain. Symphony 2.0 also has a virtual reality component developed in addition to the web experience. Coming up with the visual theme and defining the interface component were my main responsibilities in the strongly collaborative project.
CREATIVE TEAM SIZE: 4 + EXT. AGENCY
PROJECT LENGTH: 3 MONTHS
HIGHLIGHTS____
Artcollex is an asset management software specifically developed for private fine art collectors. Working closely with the founder team I helped to shape the MVP, the messaging and positioning of the product. I built up the product pages from sketch to live prototype based on the specifications and feedback collected during the review rounds.
CREATIVE TEAM SIZE: 2
PROJECT LENGTH: 6 MONTHS
HIGHLIGHTS____
Dachfreelancer is a web application offering a platform for freelance gigs in the German language area. The project was in the prototyping phase when I joined, my responsibilities included creating a visual strategy and designing the first user flows.
CREATIVE TEAM SIZE: 2
PROJECT LENGTH: 3 MONTHS
HIGHLIGHTS____
Contact me via hello@juliannasudi.com
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