LATEST [2019 December]_____



I AM_____

MSc (Hon) Julianna Sudi, Digital Design Strategist

I studied webdesign back in 2010, then added HC interaction design and topped my education with integrated internet marketing studies. All was serving the goal to be able to craft the visual language and often brand messaging for the digital products I've been working on to convey their value to the target audience. To put it academically, I merge the business strategy, interaction design principles and audience research into blueprints of digital products that align with the user's mental model and ensure high user retention. 


I'm currently a Design Consultant at IOHK on the Cardano Blockchain Project and an Official Educational Partner of the Interaction Design Foundation.


Design strategy is a complicated matter and it's never a solitary work

To wrap up and position a product in the right market segment conveying the right value for the right price I need my team to have the competence and passion, and need my owners to have a vision and a plan. Almost every time, I work with a small group of designers (sometimes a bigger group of cross-professional creatives) leading the design direction and adjusting the work process  to achieve high level outcomes and maintain market resilience.

When mentoring, I'm looking for the self-motivation in my creatives, where is it, what's fueling it, how far it can be stretched, how it responds to other's creative input. Seeing them triving makes me blush of proud, them hearing me being jealous makes them blush of proud. And I like it that way. 


Design is a conversation between the business and the visitors

This has been my credo since the first couple of years of my design career. While beautiful design certainly is a contributing factor to success, it’s just the first, visceral layer of creating engagement. This one is ideally followed by the behavioral layer (often associated with usability alone, although the emotional loops belong here as well) and eventually by the cognitive layer (the relationship between self image and product image). I talk about it a lot in my publications and mentoring materials (and college talks, and sister chats and self mumbling...), so a lot.



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