February 11, 2019No Comments

Practical analysis of the ‘slow and painstaking’ work behind the ‘fast and easy’ interfaces

At some time in their career, every interface designer get to the point of trying to create one of those 'fast and easy' interfaces that most of their companies are already advertising. The design reality is that what is fast and easy on the visitors' side is slow and painstaking on the designers’ side.  Read more

February 10, 2019No Comments

Merchantability – The correlation between the design and the achievable business position in the digital commodity market

... continue of the Marketability – The correlation between the design and the achievable business position in the digital commodity market

Going from free to a product for purchase is a big leap. None of the below price ranges have such a big difference between them. To reach this perceptual stage on the users’ side, the core workflow of the product has to be already fully functional and optimized for the target group's pre-concept of a working solution. Read more

February 6, 2019No Comments

Marketability – The correlation between the design and the achievable business position in the digital commodity market

... continue of The correlation between product design and the achievable business position in the digital commodity market

Under Marketability

There are two distinguishable level under below the first milestone, the marketability. These products are not recognised by the visitors because there is no or too little overlap with their model. The main reasons for that is usually neglecting the industry standards and traditional associations or heuristics users come with. Read more

February 1, 2019No Comments

The correlation between product design and the achievable business position in the digital commodity market

The following diagram was made when I was consulting a baffled start-up about the general refurbishment of their product. Quite soon I got to the point where I needed to present the fact that their extended demoing and sales efforts wouldn’t produce any results due to the poor condition of the product. The problem was that the company hadn’t considered the quality of the interface (product design) as a reason behind the low sales and high churn rate. For a human-computer interaction designer, this was a shocking revelation, since the interface is that very touchpoint where visitors meets the features needs to be sold.  I pulled together all of my interface design and digital strategy experience and created a ‘staircase’ diagram to mirror back the visitors’ value-judgment systems and present the process of how a product get positioned in their heads and eventually on the market. Read more

January 11, 2019No Comments

How much does it take for a website to lose credibility? – the first part

The immediate answer is: very little. In fact, only one of the items on the following list would do it. Yet, I’ve seen websites that used all of these tricks on one page (that was some Frankenstein-like case study for me). Mind you, in certain industries, especially when the product is not particularly good or hardly even a product (have you ever ordered a sun collector tumble dryer and received a rope?) and the business goal is selling for the sake of sales, some of the below tricks can work quite well. However, in a premium category, using any of these items is business suicide. The reason is, that the visceral level judgment system of the visitors has only one question: ‘Solution or rip-off?Read more

November 29, 2018No Comments

Ten of the most common approaches that alienate online visitors – the first five

What very few people admits openly when visiting a webpage is 'I don't trust them.' This is a natural and healthy reaction to any new page, since I have no idea who, and with what intentions stands behind it. During the first encounter the visceral level of the human judgmental system has only one question: ‘Solution or rip-off?’ Those website that fail to provide a reassuring answer fail at this very first stage. Not much point in fiddling with colours and text after that. Read more

October 27, 2018No Comments

The most often misused design terms in the digital industry

This is a growing list, but for now it's about simplicity, minimalism, consistency, easy use, navigation, user experience, colour code.

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